Conferences

Business Wire

LONDON–(BUSINESS WIRE)–DataSynapse, a leader in dynamic application service management, will be a featured presenter at the upcoming IDC Conference on Green IT in London on October 9, 2008. Dynamic application service management (DASM) has the potential to completely change the way we look at and manage IT costs and the environmental impact of energy usage in the datacentre. But how can you maximize the impact of DASM on your infrastructure and costs?

The DataSynapse presentation on October 9, 2008 entitled “Green IT and the Datacentre”, given by Fred Gedling, CTO, EMEA and SVP, DataSynapse, will address these questions and will cover:

How to transform the delivery of application services to ensure that service levels can be exceeded and business agility can be maximised, while minimising costs, through effective use of IT assets.
The adoption of innovative approaches to optimising key green datacentre IT metrics.
The delivery of sustainable business value by transforming IT service delivery to suit 21st century computing demands, while minimising capital and operating expenditure and the environmental impact of the datacentre.

This sounds interesting, it will be interesting to see what DataSynapse have to say in terms of Green IT, how using your existing infrastructure efficiently can improve your application performance as well as reduce the need to buy more infrastructure, be more energy efficient. I’ll need to check it out, I wonder if there will be a podcast/content on their site?

I’ve arrived at the Virtualization Forum 2008 and just listened to the keynote speech. It was great to hear what VMWare have been up to in recent weeks, and what could be coming in the near future.

I will be walking around, so if you want to have a chat, just let me know.

http://www.marketwire.com/mw/release.do?id=863476 and http://www.bladesystemsinsight.com

WEST KINGSTON, RI–(Marketwire - June 2, 2008) - APC, a global leader in critical power and cooling services, today announced that it received the “Best Data Center Innovation” award for its data center solutions at the recent BladeSystems Insight Driving ROI Across the Data Center event in Tucson, Ariz., May 12-14, 2008. The event attracted more than 400 participants including CIOs, IT directors and senior-level IT executives. At the conclusion of the event, the attendees ranked APC as the most innovative data center vendor ahead of other nominees.

BladeSystems Insight focused on the ROI, total cost of ownership and bottom-line benefits of blade-based systems for today’s data center at its second national, invitational summit on blade server technology adoption, virtualization and the data center market.

Throughout the three-day conference, attendees learned about APC’s innovative data center strategy and its InfraStruXure® solutions by attending the company’s Industry Insight Premier presentation on ‘Maximizing Your Virtualization Payoff: There’s More Than You Think.’ Attendees also learned more about APC by attending a case study presentation on InfraStruXure customer’s Bryant University and Sun Microsystems, as well as by visiting APC’s exhibit booth. During a visit to APC’s booth, attendees witnessed first-hand InfraStruXure’s open, building-block approach that utilizes standardized, modular components to fully integrate power, cooling, management software and environmental management within a rack-optimized design. InfraStruXure’s cooling solutions such as the InRow® SC, RC and RP, help support right-sized high density blade deployments. These row-based cooling solutions feature on-demand airflow and cooling that minimize the need for overcapacity and provide the required cooling capacity on-demand. APC’s InfraStruXure architecture works as a pre-integrated solution to address the cooling and power challenges associated with high density blade environments.

Very cool and well done to APC. Continued innovation in airflow and cooling capacity as a solution has to be good for the market and the end user, particularly as we try to extend the lifespan of the data center; to continue meeting business requirements for more services, more infrastructure

http://www.bladesystemsinsight.com

One of the topics at the Blade Systems Insight conference was the ‘green blade solutions’. A topic that remains of interest to me on several levels.

Firstly, I always like to see what experiences people are having with the technology, how we can illustrate blade servers as an enabler to your business, as an energy efficient platform. This is mainly because there have been a lot of statements about blades and power or cooling, about things to worry about with the technology. I’m all for talking about the issues with the platform, but at the same time we need to be logical about the platform, accentuate the positive and address those things to think about.

Secondly, in the UK we’re currently getting a bit worked up about the cost of power, you see energy costs are rising, IT therefore needs to be able to deliver the range of services that the end user (be it the trader at an investment bank or Bill shopping at Tesco and trying to pay with his credit card), to deliver different tiers of service, meet existing and new demand within the our power and cooling constraints.

We can deploy ‘green blade solutions’, how you define green, what you mean by green is going to depend on your business, your energy/power constraints.

Examples would be using blade servers with energy efficient power supplies, possibly on DC power, using fresh air cooling as part of a virtualization solution which is using SAN boot or Solid State boot, with energy efficient processors configured in a way that we can provision blades to meet the business demand and turn them off when not needed.

When I say energy efficient processors, this might not mean the ultra low voltage, it might be choosing the processors that bring us the most performance at the least acceptable power consumption, typically the low midrange processors, choosing the ultra high performance processors might only bring you 25% more performance for 50% more power and a higher additional cost per unit.

http://www.bladesystemsinsight.com and http://www.ibm.com/bladecenter

It was great to speak with IBM about their blades, I saw their BladeCenter S enclosure which is aimed at the small/medium business, with the various blades that you can use in the enclosure. It’s very cool technology.

The highlight (for me anyway) was the chance to see and talk about iDataPlex, their new modular computing solution which is aimed at Web 2.0 and grid/hpc requirements. I can see how iDataPlex would be great in terms of choosing the parts you need for your solution, a different target market, where the key thing is capacity. Do check it out.