Revolutionary Big Data Environmental Analysis Indicates Declining Animal Populations in Studied Tropical Forests

http://www8.hp.com/us/en/hp-news/press-release.html?id=1536855#.UqbinsuYbIU

BARCELONA, Spain — HP today announced an innovative collaboration with Conservation International (CI)—a leading non-governmental organization dedicated to protecting nature for people—to dramatically improve the accuracy and speed of analysis of data collection in environmental science.

The initiative, called HP Earth Insights, delivers near-real-time analytics and is already yielding new information that indicates a decline in a significant percentage of species monitored. The project serves as an early warning system for conservation efforts, enabling proactive responses to environmental threats.

HP Earth Insights applies HP’s big data technology to the ecological research being conducted across 16 tropical forests around the world by CI, the Smithsonian Institution and the Wildlife Conservation Society, as part of the Tropical Ecology Assessment and Monitoring (TEAM) Network. Tropical forests are home to approximately 30 million species—half of all the plants and animals on earth—and generate 40 percent of the earth’s oxygen. According to the United Nations Environment Programme, tropical forests are vanishing at a rate of about 18,000 square miles (4.6 million hectares) per year. Data and analysis from HP Earth Insights will be shared with protected area managers to develop policies regarding hunting and other causes of species loss in these ecosystems.

The announcement and the underlying technology is very impressive highlighting the possibilities of the application of big data, not only in terms of analysis but translating that into results that can be displayed on demand with the target market in mind.  The key deliverables therefore were not only:

• Analytics in seconds rather than hours – 89% faster analytics
• Move to a more proactive approach through early warning systems
• Capturing and realising the value of data that hadn’t been anticipated
• Delivering a dashboard for displaying the analytics to aid in distribution and discussion

It’s great to see big data in action, to hear the range of technologies, solutions and services that have been deployed to deliver an end to end offering for Conservation International. Whether it’s financial data, social media or in this case environmental data, being able to capture and analyse your data not only might meet your business outcomes, it might create new opportunities for customer engagement, stakeholder empowerment or revenue generation.

 

 

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