HP helps marketing agency improve infrastructure delivery

http://www.hp.com/hpinfo/newsroom/press/2012/120906a.html

HP today announced that it is helping Diversified Agency Services (DAS), a marketing services organization, improve operational efficiencies and business continuity by consolidating business-critical data from its more than 100 independent marketing communications agencies in 71 countries to three cloud data centers in Atlanta, Phoenix and London.

Prior to the consolidation effort, the DAS environment consisted of decentralized networks with data residing in rigid silos. Using HP solutions, DAS is centralizing its infrastructure to offer a greater level of service, performance and security to its agencies and their clients.

Through HP Converged Infrastructure solutions, including servers, storage, networking, software and services, DAS efficiently delivers applications and data via the cloud to multiple locations in real time. In addition, HP networking solutions will enable DAS to consolidate and migrate hundreds of business-critical virtual machine (VM) workloads to speed client services.

“To ensure our employees could provide the best service possible, DAS needed to create a centralized and consolidated data center to manage our disparate agency networks,” said Jason Cohen, global chief information officer, Diversified Agency Services. “With HP technologies and customer support, DAS agencies will increase operational effectiveness and improve business continuity to enable our employees to focus on delivering a superior client experience across multiple locations.”

An article from HP talking about their achievements in delivering operational efficiencies and business continuity through effective deployment of technology and utilization of services. Understanding the technical, operational and business issues in your IT service supply chain can help you efficiently identify opportunities to reduce costs, improve delivery and improve revenues through realizing opportunity.

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