HP helps NASCAR Fan and Media Engagement

http://www.hp.com/hpinfo/newsroom/press/2012/120622a.html

HP Enterprise Services and NASCAR today announced the development of the NASCAR Fan and Media Engagement Center (FMEC), a resource that will enable the sport to better serve the industry, media and fans through a platform that facilitates near-real-time response to traditional, digital and social media.

The center will leverage HP’s information management and analytics and social media business offerings to enable NASCAR to listen to, monitor and engage with leading media channels in near real time.

NASCAR will have access to a complete analysis of all key forms of media, including print, television, radio, video, images and social media, which will provide the sports leader and its industry partners with actionable insights on trending news and conversations. By facilitating more collaboration around this information, NASCAR and its partners will be better informed to take advantage of local and national coverage opportunities.

“The Fan and Media Engagement Center will leverage industry-leading technology and services from HP in order to better engage with the massive community that is the NASCAR fan base,” said Steve Phelps, senior vice president and chief marketing officer, NASCAR. “This is a clear example of our commitment to using cutting-edge technology to better inform our sport. Ultimately, this tool will help our industry connect with media and fans more effectively and efficiently.”

I met with the team @HPDiscover that were talking about HP’s social media services, what the possibilities and usage scenarios are, it’s great to read an example of how HP is helping with the NASCAR fan base to drive loyalty and hopefully, revenue and satisfaction with this new engagement center, I’m off to read more.

Category: News