]PALO ALTO, Calif., Jan. 12, 2012 – HP today announced that music fans now have unprecedented access to Paul McCartney’s new portal destination, www.paulmccartney.com, which hosts the musician’s vast digital library of music, lyrics, photos, collections, merchandise, blogs and more.
Over the past year, HP and Paul McCartney’s MPL Communications, Ltd. worked closely to design, deploy and maintain a private cloud-based digital library that catalogs and stores more than a million items from McCartney’s expansive personal collection, which spans more than five decades. Until now, the digital library had provided internal access only to MPL Communications, Ltd.
McCartney’s new dynamic portal leverages the assets and functionality of the underlying digital library to create an engaging and immersive experience for the music community. Built by HP and MPL Communications, Ltd., the site delivers an intuitive and user-friendly experience for fans, with metadata tagging and contextual structuring that enables types of content to be related.
An example of how the appropriate use of technology can not only transform the possibilities for the artist but also generate a social network, music community and platform for mixed legacy and next generation markets, do check it out.