HP Bloggers Event 2011 – day 1 highlights

So going over the highlights of today, it was great to be shown around the Cowboys Stadium which is home of the Dallas Cowboys football team, but equally as interesting was hearing about how the organization had used and deployed HP’s Converged Infrastructure, the challenges that they had faced and how they had been addresed.

The stadium itself is very impressive both in terms of design and architecture, the facts and figures in terms of it’s capacity, it’s dimensions and the infrastructure deployed in order to provide the visitor with a complete end to end experience were amazing, the HD screen in the center of the stadium being 172ft wide, with some 3000 displays around the venue to keep you informed, to provide advertising and branding are equally impressive, with a capacity of over 100,000 people, it is a significant achievement.

Going back to the infrastructure, and what we were there to see and learn, was the Converged Infrastructure that had been deployed in order to meet key deliverables which involved aligning not only the IT with the business, but also the individual businesses for a unified approach to establish requirements from end to end.

The approach seems to have been focused on understanding the business needs through discussion with the business sponsors with a focus on integrating and aligning these requirements where possible to create a unified set of requirements across business lines. Most interestingly was the fact that the infrastructure was designed to meet not only the requirements of the stadium, but the subsidiary and partner companies of the business across 96 locations using 3 data centers, with a focus on highly available and scalable platforms for revenue generation. The results, are impressive, a change towards 80% innovation against 20% business as usual (keeping the lights on), real empowerment through having the right sets of technology and control to create opportunity and revenue in doing so, a few examples are noted below:

• Wireless for guests visting the centre
• 3000 HD IP televisions which using networking allow separate or concurrent content as derived and determined by the business line – removing items from the menu when they’re sold out, or customizing content for a specific event or target market.

Using a range of technologies as part of the HP Converged Infrastructure including VMware and their HP Insight Dynamics they have been able to automate and consolidate their infrastructure, using integrated application policies to transform their infrastructure, the business processes and the opportunities for revenue and customer end user experience accordingly. Fascinating.

There is a PDF here, and video here (click the featured success stories) if you would like more information.  The interesting concept for me aside from HP Converged Infrastructure was how we could achieve business transformation and create opporunity with the right suite of applications and possibilities, with the infrastructure aligned to the business need, the business teams could create opportunity as the focus had been migrated from business as usual to innovation, what if, what can we do…

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