February 2010 01

The iPad a few thoughts

My wife just saw the demonstration and thought its fantastic, when are we getting one she asked, why did she like it? Because and she put it wonderfully, now I can browse the web without having to use the mac, the screen is big enough for her, and it did what she needed or would ask from a laptop, music, video, internet and maybe a little photo type stuff.

I was quite frankly surprised by the response we got from many a journalist, even colleagues at work to the iPad, they loved it and then the statements came out, it doesn’t do and then flash, usb support, upgradeable this, dvd drives, as well as a host of things when comparing the device to a laptop. I wonder if people are not missing something. By that I mean quite simply, is the iPad not an ideal middle ground between a smart phone and a netbook or laptop?

For example, for those organizations sending a user a laptop for email, for Outlook etc, word processing and a few spreadsheets, is this not ideal? There is no operating system support so to speak, no chance that the user starts installing applications that aren’t supported, get a corrupt profile or using usb sticks etc. For that SMB for the sales team, could we therefore issue them with an iPad rather than a full blown mac or laptop, simply say there’s the presentations, the office functionality you need, a reasonable battery life, mobile email and web – you’re connected.

We need to step back for a second and accept that like the netbook, the iPad is not going to be all things to all people, but for the majority of people that use a netbook for its intended uses, the iPad might be just enough in terms of functionality, just different enough to justify the price, and just cool enough to move them away from that rather normal looking smaller laptop? It all goes back to the problem that the Toshiba Libretto 50CT suffered from when I wanted one and eventually got one, it was brilliant in so many ways but at the same time disappointing because I compared it to my desktop, my other bigger laptop, I wanted everything that it could do, the memory, the disk, the performance just was not quite there and I compared them. With an iPad there is no vehicle to compare, it’s just an iPad, it is its own unit in its own right – it doesn’t run Windows, or Mac OS.




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