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We’ve already established that your favorite tech company, from Apple to HP to Nintendo, and everyone in between, is being pressured to go green. While some of the tactics may be a bit silly, I think it’s safe to say that you’d rather see these companies green than not green, right? It makes us feel good about ourselves, that even though we’re buying hunks of plastic and metal—Lord knows what chemicals are in these things—the company in question is trying to make everything as environmentally friendly as possible. In the spotlight today is IBM, which continues to develop technology that could, one day, lead to zero-emission data centers.
An interesting article talking about IBM developing a zero emission data center, something we should all be aiming for, if not for the environmental or corporate social responsibility, for the savings in terms of energy costs and limiting our carbon liability, particularly as we have to start declaring the carbon footprint of our data center, our business. The more we can improve the efficiency of the hardware, maximize the air flow, and use technologies like fresh air cooling, powering down systems when they aren’t needed, combined with lights out best practice and raising the operating temperature of the data center, the lower the cost of the data center, the IT and in turn our business. It’s not necessarily about commoditizing the infrastructure, nor using the cheapest technology, it’s managing the business need against the operating costs, using a mixture of best practice, investment and configuration to achieve the lowest cost at the maximum business benefit.
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