Blade Watch

http://www.bladewatch.com/2009/11/02/iphone-on-oran…air-use-policy/

I emailed my brother over at Mobile Industry review with a few comments asking him if I was being emotional about unlimited data and the iPhone. Please note these comments are to the mobile industry not Orange telecommunications or any other specific provider.

Firstly for every advertising or PR person unlimited means without limit regardless of how nicely it is put. Note though in the car industry, we don’t say your car has a 3 year unlimited warranty subject to a fair use policy of 60,000 miles. We say, the car comes with a 3 year/60,000 mile warranty, whichever you the user meets first.

Secondly all the quotes/responses/comments I’ve ever read state mentions that the service can be unlimited based on an ‘atypical user experience’. Granted, we all accept that. Therefore can I ask:

• Define an ‘atypical’ user – is that a young person, an old person, someone that uses the device for mobile calls only, or someone that uses it for email and browsing the web.
• Define their usage pattern, does it include picture messaging/facebook/mobile application downloads/youtube, email (attachments)
• Can we benchmark the traffic and bandwidth required for that atypical user to perform those functions against the specified price plans, and publish the per MB cost/billing options if the atypical user exceeds the set fair use policy as defined by the network.
• If we can’t benchmark usage patterns, bandwidth requirements, can we benchmark activities supported under the fair use policy as an atypical user – email, internet etc.

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