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IT could help Europe reduce carbon emissions by 15 per cent by 2020 and boost its own bottom line while doing it, according to the European Commission.

While the IT sector itself uses eight per cent of EU energy and creates two per cent of emissions, technology like smart grids and smart metering systems can be applied to other sectors – especially buildings, logistics and transport – to help them get greener.

The commission called on tech firms to create a common way to measure energy use and emission creation by next year, to help create better data and drive rollouts of new systems.

Is it just IT – what about end users? We need to do both – infrastructure and application, business and end user – what elements of our requirements are core, what can be virtualized/outsourced/put on less energy demanding systems?

Do we not need to look at the supply and demand chain? Can we do things differently, is it a full blown desktop/pc that I need or a thin client, a Nokia tablet? Only when we identify the requirements can we start not only changing the supply but also the demand side elements – is it unlimited storage you need online or actually, 3GB of online storage and 5GB retrievable storage?

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