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HP today unveiled new PC designs that reflect its design philosophy of balancing material selection, product usability and sensory input to deliver a superior PC experience.

Among the new products announced:

• The HP Mini 110 by Studio Tord Boontje, the first companion PC from the critically acclaimed Dutch designer, features the industry’s first three-dimensional PC surface technology.
• The HP ENVY series is a new line of hand-crafted premium notebooks that is designed to delight even the most demanding consumers.
• The HP Pavilion dm3 entertainment notebook gives consumers the perfect balance of mobility and performance in an affordable “thin and light” notebook PC. Its meticulously clean design and iconic keyboard are enhanced by the brushed aluminum-magnesium alloy case. Select dm3 configurations deliver up to 10 hours of battery life.⁽¹⁾
• World-renowned designer Vivienne Tam and HP unveiled the design of her spring 2010 digital clutch on the catwalk during New York’s Fashion Week at Bryant Park on Sept. 12.
• The HP ProBook 5310m, the world’s thinnest full-performance notebook⁽²⁾ combines durable, black-anodized aluminum with a magnesium frame, wrapped in soft-touch paint that offers its sophisticated design at an affordable price.

“Design is not just about what the computer looks like or even what it does for us. It’s also about the experience of using the PC and ultimately what the computer says about us,” said Stacy Wolff, director of notebook design, Personal Systems Group, HP. “We look at every opportunity to design the ‘wow’ that people value in a PC – that surprises, delights and fulfills.”

Very cool, I’ll need to check out these notebooks, when I last went to a Dell event, I got to play with their Adamo and I loved it, it reminded me of the Titanium PowerBook, the build quality and finish were outstanding, I wonder what the HP ones will be like?

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