Blade Watch

PEER1

Southampton UK, 9 July, 2009: PEER 1 Network Enterprises, Inc. (TSX:PIX), the global online IT hosting provider, today launched an initiative to repatriate the hosting of British businesses’ websites. According to PEER 1, British businesses that host their websites abroad suffer from poor search engine optimisation (SEO) as such sites will not appear in UK search engine results, costing businesses and the economy in lost revenues. The company will make a donation of £100 to Help for Heroes for every site that switches to them from another hosting provider, where the site was hosted abroad.

Dominic Monkhouse, Managing Director, PEER 1 said: “We are running this initiative to bring businesses back to UK-based hosts where their websites will perform better, be seen by more people and the economy will benefit as a result. It is great to be able to support the excellent work of Help for Heroes with this initiative and I hope that this will create a win-win situation for everyone involved.”

Marc P Summers, Managing Director, Monkey Design House, the SEO specialist consultancy said: “Many businesses do not know where their website is hosted, and may suffer from poor SEO results. Companies such as Rackspace Managed Hosting, 1&1 Internet and The Planet all have .co.uk sites that are hosted abroad. If attracting traffic through online advertising is important, then those sites are missing out and should be hosted in the UK to get maximium results.”

Businesses can find out where their sites are hosted by logging onto http://news.netcraft.com, which provides full details of the geographic location and performance of their host. PEER 1 will make a donation of £100 to Help for Heroes for every site that switches to them in the UK from another hosting provider, where the site was hosted abroad. The company wants to raise £10,000 between now and September for the charity, which is dedicated to helping Britain’s wounded service men and women.

An interesting offer and the donation to the Help for Heroes charity has to be good news, I wonder if geographical location can affect the environmental impact of your online business? By having it hosted in the US (on Mosso), am I creating additional bandwidth/overhead for users in Europe?

Operationally though, SEO, getting the right exposure and rating in search engines can be the difference between a good listing, earning revenue and not – I wonder if this is something that bladewatch should be thinking about?

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