Bladewatch.com

Reuters

LONDON (Reuters) – Tennis fans at Wimbledon will be able to keep up with the action using a smartphone application developed by IBM, which it said could transform the way spectators access information at sporting events.

The application, which runs on Google’s Android operating system, superimposes real-time statistics and updates from social networking site Twitter, including comments from players, onto a video feed from a handset’s camera.

“It’s about visualising data in a different way,” said Alan Flack, IBM’s Client Executive for the All England Lawn Tennis Club (AELTC), in an interview.

“The trial needs to be fun to improve the experience people have at the tournament.

“By exploring new technologies, we can bring information to life by making it useful, engaging and accessible.”

Rob McCowen, marketing director at the AELTC, said the application could change the way people engage with sporting events.

Wimbledon has been doing well and receiving a lot of coverage, the range of applications and widgets to enable you to keep up with the news, games and events is great news for fans and Wimbledon alike, I’m off to check it out, I’ve been watching coverage on the BBC, it will be interesting to check out different content/viewpoints and analysis.

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