Blade Watch

IBM have identified that there is a disconnect between their objectives and delivery in corporate social responsibility and it’s right in many ways. This is as a result of a number of issues, comprising marginal environmental and organizational cost, with delivering shareholder value and meeting the affordability of our products or services to our partners or clients. We need to be implementing Green IT best practice within our IT strategy with our business strategy. We should be looking at the business and operating requirements, and deploying energy and operationally efficient solutions, energy efficient servers with efficient power supplies, appropriate processors coupled with efficient storage and networking. Looking at all the areas of the IT infrastructure to deliver a wholistic approach. Keep in mind if Green IT isn’t mandated it might not be considered as part of your infrastructure deployment, it takes board level demand for we’re going carbon neutral, we’re going virtual infrastructure only etc, we’ll have to see, check out the announcement below, I’m off to download the report:

PR Newswire

ARMONK, N.Y., June 1 /PRNewswire-FirstCall/ – IBM’s second annual global corporate social responsibility survey of senior business executives again shows significant gaps between their goals and their ability to attain them.

Nearly all of the 224 respondents said they remain committed to incorporating CSR principles into their business strategies — despite the global recession — to improve business performance, societal contribution and reputation.

But the survey results (www.ibm.com/gbs/csrstudy) identified three specific problems:

• Companies aren’t collecting and analyzing all the right information about CSR or aggregating it often enough. That means they can’t implement real changes that would fundamentally increase efficiency, lower costs, reduce environmental impact and improve reputation with key stakeholders;

• Few are collecting enough CSR data from global supply chain partners — missing a major opportunity to reduce inconsistency, inefficiency, waste and risk that can ripple through a global supply network;

• Most still don’t understand the concerns of their key stakeholders, particularly customers, and are not actively engaging them. That means they’re not capturing valuable insights that could improve their businesses and provide access to new opportunities.

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