Bladewatch.com

Business Wire

SANTA CLARA, Calif.–(BUSINESS WIRE)–Hitachi Data Systems Corporation, a wholly owned subsidiary of Hitachi, Ltd. (NYSE:HIT) and the only provider of Services Oriented Storage Solutions, today announced the “Switch it On” program to help customers derive more efficiency out of their environments by improving the optimization of their storage assets. As part of the program, Hitachi Data Systems is offering *free storage virtualization software which enables customers to consolidate all externally attached, third-party storage under common management and optimize with advanced capabilities such as transparent data movement, dynamic provisioning, intelligent tiering and disaster recovery.

“Programs that promote storage efficiency are endemic right now and deservedly so,” said Mark Peters, senior analyst, the Enterprise Strategy Group. “Heterogeneous support and virtualization are extremely valuable approaches both operationally and financially; however with ‘Switch it On’ Hitachi Data Systems strikes a new and welcome chord – it is not only exposing inefficiency and talking about what it can offer, but is actually helping its customers to do something to address it, without them having to get out their checkbooks.”

Anything the vendors can do to aid in the energy efficiency of their products whether it’s the server, the network or the storage has to be a good thing for the end user community.

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