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In a sign of the economic times, VMware is running a promotion that guarantees at least a 50 percent savings on server Relevant Products/Services hardware Relevant Products/Services.

Customers that participate in the program will work with the VMware Professional Services organization to deploy VMware’s virtualization Relevant Products/Services platform on existing servers using best practices. Customers won’t have to pay for design and implementation services until they realize at least a 50 percent savings on server hardware.

VMware is also offering customers assistance with a server buyback referral program. This helps customers get an appraised value for the server hardware the company no longer needs, thanks to server consolidation.

“In today’s difficult economic climate, this new promotion shows our commitment to customers and our confidence that we can help them reduce cost with no risk,” said Bogomil Balkansky, vice president of product marketing Relevant Products/Services for VMware’s server business unit. “Based on our experience in thousands of customer engagements and data collected over more than three years with our Capacity Planner tool, we are confident that many customers will be able to achieve more than 50 percent savings on server hardware costs.”

From an energy efficiency standpoint and one of operating costs, this could be a powerful message. The maximum benefit will be in virtualizing the right systems, choosing to get rid of legacy systems where possible, virtualizing on to newer more energy efficient servers (or blades) using a combination of energy efficient power supplies. An example might be blade servers running ESX, booting from SAN, so you have no local disks for data, get the combination of the integrated switches and combined power supplies for maximum effect. It will depend on your business and your goals, interesting offer from VMware though, I’ll need to check it out.

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