Bladewatch.com

Finextra

A US man who writes a critical blog about Goldman Sachs has filed a lawsuit against the investment bank after it threatened legal action over his use of the goldmansachs666.com domain name.

Investment advisor Mike Morgan registered the domain name goldmansachs666.com in March and is using it to post blogs that are highly critical of the bank.

At the top of his site Morgan states that it “has NOT been approved by Goldman Sachs” or has any affiliation with the firm.

It also says: “I believe this company is evil and should not exist, We need to begin to break up companies that have as much control over world finances as Goldman Sachs.”

On 8 April, law firm Chadbourne & Park sent Morgan a cease-and-desist letter on behalf of Goldman, accusing him of violating intellectual property rights in relation to the domain name and demanding he stop using it.

The blogging concept can be a good thing and a bad thing, the article above highlights some excitement between a blogger and this organization. The problem with any media is that if you say the same message for long enough, it can become the default, the truth. As a blogger, I need to be responsible with my posts, to publish in context and be prepared to respond to any statements or questions about said posts.  At the same time, organizations need to understand how to respond to this new activity, how to embrace it and work with it, and understand that with new media, it’s not so much controlling the message to driving it and responding to criticism. From a PR standpoint is the organization not better in saying in effect, thank you for your invaluable publication, next and distance itself? By recognizing, responding to it, they give the blog recognition, fuel to the fire? There must be a reason that they dislike it, should I read it kind of thing.

No related posts.

Related posts brought to you by Yet Another Related Posts Plugin.