Bladewatch.com

http://www.netapp.com/us/company/news/news-rel-20090224-35-percent-guarantee.html

Sunnyvale, Calif.—February 24, 2009—In an effort to help customers maximize the value of their existing storage investments, NetApp (NASDAQ: NTAP) today announced the industry’s first-ever Guarantee* Program for installed third-party storage. As an addition to NetApp’s existing Virtualization Guarantee Program, which was introduced in September 2008, NetApp is offering a guarantee that customers will decrease their non-NetApp primary storage capacity for virtual server environments by 35% using NetApp® V-Series and deduplication technology.

Now customers have more ways to save with NetApp’s Virtualization Guarantee Program. Customers can take advantage of NetApp’s guarantee that they will use 50% less storage in their VMware®, Citrix, and Microsoft® virtual environments with NetApp storage compared to traditional storage arrays. Alternatively, for customers that already own EMC, IBM, HP, or HDS storage systems, NetApp will reduce redundant copies of their primary data by at least 35% with NetApp V-Series.

“Customers are stretching their budgets and looking to lower their overall infrastructure costs while minimizing the risk of their IT investments,” said Jay Kidd, chief marketing officer of NetApp. “While server virtualization is a way for customers to achieve greater efficiency in the data center, NetApp further fulfills this promise with our storage efficiency capabilities that help not only save space and cost but also minimize risk of their storage investments. Now we’re assuring customers that they can realize efficiencies with our competitors’ storage using NetApp V-Series. No other storage vendor is willing or able to match this guarantee.”

Now NetApp customers can achieve greater storage capacity utilization on inefficient systems that they already purchased and deployed and tap into the unrealized potential of their existing storage infrastructures. NetApp provides the most complete storage efficiency technologies for virtual server environments so that customers can improve protection of their data assets, buy less storage, and reduce their overall power, space, and cooling costs in their data centers.

I had a chat with the guys from NetApp today about this announcement it does sound cool. I’ve played with and supported filers before, this deal furthers the possibilities and opportunities of their existing platform. The data deduplication, Snapshot and their FlexClone are all technologies (amongst others) that can aid in being more efficient with your storage capacity, important both in terms of the ‘green IT message/practice’, as well as the issues surrounding the growth in the demand and volume of storage required.

I can certainly see the benefits of using NetApp’s technology in front of your storage to further enhance the possibilities of your existing storage, that I might reduce the time it takes to allocate more storage, or have the facility to clone an existing volume using SnapShots all makes storage more flexibile and agile to meet the business need. The offer does sound interesting, I’ll need to read up more about it.

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