Blade Watch

Business Week

Please tell me that “green” isn’t a fad.

I don’t know about you, but for the past two years I have been on green overload. Everywhere I turned, read, listened, and watched, the race to say “I am greener than you” has been on for individuals and businesses alike.

But that was then. With a struggling economy and oil prices falling fast, I think we will soon see just how real all those green aspirations are. And I for one sure hope the commitment to the environment and green technology is enduring. Unfortunately, I am not so sure that’s the case. I just read the results of a recent corporate responsibility survey conducted by Business for Social Responsibility and Cone LLC and found them troubling.

According to the survey, in the face of the current economic conditions, 31% of respondents see their corporate and social responsibility budgets decreasing; another 26% say it’s too early to determine the impact of the economic crisis on their corporate responsibility plans.

I think we’ll see more organizations focus on green in two main ways, how can Green IT be used to deliver an energy efficient/more cost effective solution, whilst working along side our requirements to reduce or environmental impact, consider the carbon footprint of the data center or the IT? Certainly I wonder if we might see the payback requirements get more short term (for the short term anyway), where I might want pay back in twelve months rather than 18, where I need to illustrate the business benefits financial, operational and environmental? As the IT becomes an ever more important part of the business, how it delivers, how it operates and reports its messages becomes ever more important – number of calls closed just isn’t enough…

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