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SAN FRANCISCO -(Dow Jones)- International Business Machines Corp. (IBM) is trying to persuade customers in a range of industries to bring digital capabilities to old-style infrastructure.

The Armonk, N.Y.-based computer, software and services giant is launching an initiative this week to highlight how it is tailoring existing software services and adding some new capabilities such as smart-meters and radio-frequency identification, or RFID tracking systems, to target new industries.

The company wants to persuade customers in sectors such as the oil and gas industries, utilities and manufacturing, who historically have been less up to speed with I.T., to revamp their systems to digitize decades-old infrastructure.

IBM, the world’s largest I.T. services organization by revenue, already sells automation, information management and analytics tools to a wide range of industries. But Steve Mills, who heads IBM’s software business, said there are new and untapped opportunities in these industries.

“Banking and money [are] highly electronic industries,” Mills said in an interview. “I.T. has a strong footprint in banking. It has a much more modest footprint in utilities, transportation, chemicals and manufacturing.

There are many opportunities available to empower or enhance organizations ability to earn revenue or add value using new technologies like virtualization or grid, establishing what those technologies could bring to your business will depend on you, but exciting times are ahead.

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