Interesting read! I would agree with you that although Green IT is an important factor in company plans, it has to be placed in the context of business success. All CIOs are looking to achieve both their business goals and environmental goals with forthcoming investments. This is amplified by the current economic pressures plus the rising cost of energy, Parliament’s recent passing of the Climate Change Bill, the implications of the Carbon Reduction Commitment (CRC) legislation and the imminent change in environmental policy due to the Presidential change in the US.
In this respect many people are actively purchasing technologies and solutions that achieve their business goals whilst reducing the energy consumed. The business case is thus the sum of the improved results plus the savings in energy/C02 per year. This trend is seen across a variety of technology areas including datacentre design, servers, storage, switches and PCs.

Regards
Ian Brooks
HP UK&I, Head of Innovation and Sustainable Computing