Green IT is the way forward in many ways

Sun

Sun’s Workplace Innovation Initiatives and Energy Efficient Technologies and Services Lower Carbon Footprint Significantly for Company and Its Customers

SANTA CLARA, CALIF. October 8, 2008 Sun Microsystems, Inc. (NASDAQ: JAVA) today announced the reduction of its greenhouse gas (GHG) emissions from US operations by 23 percent, surpassing its goal five years early. Originally committed to a 20 percent reduction over 2002 levels by 2012, Sun’s combination of workplace innovation and use of energy efficient technologies and services, including its Sun SPARC Enterprise servers with CoolThreads technology, helped the company surpass its original goal in 2007. As part of its continued commitment to Eco Innovation and the goals of the U.S. Environmental Protection Agency’s (EPA) Climate Leaders program, Sun has pledged an additional 20 percent GHG emissions reduction from worldwide operations over 2007 levels by 2015. To hear more about Sun’s achievement, listen to the following segment on Blog Talk Radio: http://www.blogtalkradio.com/stations/sunradio/SunNews/2008/10/02/Oct-2-2008-459PM

The more we talk about Green IT, both in terms of corporate social responsibility, discussing not only the costs savings, but the operational and end user empowerment of doing so, the more we can illustrate Green IT as an enabler to your business. Not just the cost of doing business. That by consolidation and virtualization of the infrastructure on to newer hardware, not only do I save money on operational costs, energy, support contracts etc, I can abstract the user from the infrastructure allowing me to scale the infrastructure more in line with the business needs. Need more disk space or memory/virtual cpu’s for that batch run on Friday, not a problem. That’s empowerment through Green IT. More so than the financials, though they are not to be under-sold.