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Leading the charge in “green computing” solutions across North America and beyond, Angstrom Microsystems Corp. (OTCBB: AGMS), today announced the commercialization of its AMS LiquiCool(TM) technology, an innovative computing cooling solution that can save large data centers millions of dollars a year in cooling costs.

“A couple of years ago, there was a study done that showed in 2001, average power requirement per rack in a data center was 1 to 3 kilowatts,” said Lalit Jain, CEO of Angstrom. “At the time of the report, that number had already risen to 5 to 7 kilowatts, with high-density blade servers swallowing 24 to 30 kilowatts per rack.

“It is obvious then that data centers have exponentially grown in size and power consumption — almost exclusively for cooling — as the demand for computing has increased worldwide. So much so, that even if electricity prices remain static, which we have seen they have not, the cost to these data centers would rise over 45% every year, reaching $250 billion in 2012.

Interesting developments from Microsystems Corp, I’ll need to read up more, anything that can aid in data center cooling has to be a welcome development for the end user community. The demand for ‘Green IT’ is going to continue, whether its in terms of corporate social responsibility, of carbon trading/disclosure, of operational necessity ‘I can’t keep racking more servers in the data center’, or as a way of controlling your costs/carbon footprint of your data center. Whether it’s one or all of these factors, looking at the big picture is the objective:

  • Application development – how it plays to your infrastructure requirements – app A can’t run on the same server as app B
  • Infrastructure configuration – can you achieve more with less – what changes can be made, big and small to the infrastructure to improve performance and reduce energy utilization – SAN boot? Single power supply? No local disks. Is there a green option on the purchasing list – for a green database server the configuration is….
  • Data center configuration – how is the air flow in terms of effectiveness, how cool is the data center could it run a little hotter give us more capacity at less cost/effect on resilience?
  • Billing – if I buy the worlds most power hungry and cooling required server do I pay the same hosting cost as the guy with a low voltage server? Do we pay the true hosting cost and can the end user afford it?
  • Support  – how do your standards play a part in the infrastructure refresh process? No physical servers unless justified, no physical servers over two years old.
  • Reporting – how is the reporting set up to illustrate how your IT contributes to the operating costs of the data center – if I adopted green how much would it save and what do you mean by green?

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