It’s time for a re-brand, anyone?

StorageProPortal

It appears that, once again, UK PLC is following in the footsteps of our cousins across the pond and suffering (albeit a little later than they did) a credit crunch.

There is talk of a full blown recession, but that remains just talk. So, what you may ask, has this to do with a data centre?

Data centres house the majority of the equipment that not only powers the internet, but also that hosts many of the commercial websites that we may visit to make a purchase.

They also host the equipment which is used to process our online payments and, they host the equipment that our banks use to store all of our account information.

An article I was reading on the train this morning reminded me of a conversation with Chris.

I got accussed the other day of being brand focussed. I was out to dinner with Chris in Canary Wharf. He was talking about the world ending, the credit crunch, the risk to incomes jobs etc, (of the recent events in the banking sector and share prices). He was surprised when I said he needed a re-brand.

“What are you talking about?.

At this point let me begin.

By this I meant a number of things. When it comes to redundancies, changes in roles, you often tend to find these decisions have been made already, that cost cutting is a part of life, what you need to think about is you, your place within the business, your ability to deliver. This is not to say we don’t worry about our future, but sitting worrying isn’t earning you revenue, isn’t contributing to your ability to perform your role. Recognize that what might change is from a standpoint of investment, buying those new ESX servers for that consolidation project. To seeing what servers we can re-use, seeing what systems we can consolidate, how we can reduce our operational costs - do we need to be called out for all those things. I’m a great believer that as one door closes, another opens up. So the demand for tier one server integration experts might not be all it can be. But the demand for support teams continues, we might have less investment in new hardware, new systems, but we still have to keep our existing ones running. Indeed with the internet spreading, new consumers coming online all the time, the number of projects of demand for infrastructure in developing economies is set to continue. Maybe not in grand terms, but in sales nonetheless, how you as a business, as a server guy deal with this will depend on you, but focus on delivery, focus on you and everything else will follow. Re-brand from what if to getting the job done.