Management Consultancy

Online fashion business Asos has opted for server virtualisation to keep down the cost of a major IT upgrade to improve site functionality and availability.

Asos has purchased 10 HP blade servers and VMware software, but said that without virtualisation the total bill would have been “substantially more”. The hardware spend on standalone servers alone would have been an estimated £600,000, according to Asos enterprise architect Simon Hamblin.

Other drivers for the decision included the company’s plans to introduce new features to its web site ­ which will include a catwalk for men’s clothes and 360-degree viewing of shoes and bags ­ and the need for a highly scalable and flexible infrastructure.

It’s great to see people realizing the benefits of virtualization, as well as seeing what technologies they’ve used and how they have achieved them. The more we share knowledge, best practice and ideas, the more we can continue the business enablement, improving our ability to deliver. Do check it out.

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One Comment

  1. Joe Pendry says:

    Hi Martin. I like the new look of the blog.

    Virtualization definitely can be used to improve site functionality and availability, but the testing conducted during upgrades needs to take this into account. Greater complexity can add to the risk of problems in production caused by changes.

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