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Sun continues expansion in new markets
Sun Microsystems will focus special attention on Africa under a new emerging markets sales geography, which the company expects to drive accelerated expansion and sales coverage across growing markets.
Given the unique challenges faced in Africa, Sun will use the knowledge it has gained in North America and Europe to deliver ecologically sound and economically viable tools, said Hein Van Der Merwe, Sun’s chief technologist for the Middle East and Africa region.
It’s interesting to see how different regions are developing, what is in demand, what works in one region might be the opposite from another. Sun placing attention on markets in Africa could bring real opportunities and market exposure, it will be great to see how they get on, and what technologies/solutions are in demand there – are they interested in blades? Rack servers?
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