http://www.bjhcim.co.uk/news/2008/n804036.htm

A poll of senior decision makers in European datacentre companies has found that environmental issues will grow in importance over the next two years, but that there needs to be clear industry standards to maintain the momentum.

Digital Realty Trust, an owner and manager of corporate and Internet gateway datacentres, has published a report entitled, “How Green is Green?” focused on determining the depth of the Green movement in the European datacentre market.

The release of the survey report follows the publication of a parallel study of the North American datacentre market. This European study is based on a recent poll of senior decision makers who are leaders in datacentres or influence significant decisions related to datacentre operations at large European companies. The surveyed companies come from a wide range of industries, a quarter of which are from financial related services.

Check out this article which is talking about the significance of environmental issues within the data center space. As the availability of data center space, and power/cooling continues to be an issue, the costs of purchase and operations rise, deploying more efficient technologies, or changing to a more efficient way of doing business becomes not only a corporate social responsbility thing, but a return on investment, an enabler to your business and a vehicle to reduce your operational costs, technical or non-technical.

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