Blade Watch

http://www.businessgreen.com/business-green/news/2216354/bloggers-secure-victory-dell

The power of the blogosphere to instigate changes in firms’ environmental policies was again underlined last week after IT giant Dell responded to criticism of the packaging it uses to ship some products with a pledge to use smaller packages where possible.

On Earth Day last month, the company faced criticism from a number of influential blogs – including The Consumerist, Treehugger and Gizmodo – over its use of large packages to send relatively small items.

The blogs carried articles criticising the company’s wastefulness and photos of a 2GB USB stick that had been shipped to a customer in a box that is “about 100 times too big”.

The criticism prompted a response from Dell, which last week insisted that it had contacted the vendor responsible for shipping the USB stick and instructed it to cut the amount of packaging it uses. Dell also launched a new initiative to optimise packaging across its portfolio.

Well done to Dell on responding to comments regarding packaging.

I applaud the idea, of raising the issue with vendors, we can reduce packaging for products where necessary without necessarily incurring cost or complexities. It’s an industry wide issue particularly when you look at food, the ability and ease of recycling needs to be improved as well.

Related posts:

1. Dell continues commitment to climate change Dell.com Dell commemorated World Environment Day today by joining The...
2. Dell launches their download store Dell Community * Dell Download Store is the First Non-Microsoft...
3. Dell continues the innovation may it continue Dell Dell today reinforced its commitment to lead the industry...
4. Dell Precision workstations achieve impressive results http://content.dell.com/us/en/corp/d/press-releases/2009-03-25-02-Dell-Precision-Workstations.aspx Dell, the world’s No. 1 workstation supplier for the...
5. Dell continues the platform innovation Dell.com OEM agreements with Brocade, Scalent and VMware position Dell...

Related posts brought to you by Yet Another Related Posts Plugin.