Bladewatch.com

http://www.ibm.com/news/us/en/2008/02/2008_02_12.html

The latest research report from IBM finds the banking industry expects to fuel growth through market expansion, particularly in emerging markets. But banks say they’re not ready to seize these opportunities.

 

The report, “No Bank is an Island: Get Global Before Globalization Gets You,” found 69 percent of banking executives acknowledge their organization is not really globally integrated. As a result, few banks are positioned to operate effectively outside their domestic markets or compete in key emerging markets. China, South Korea, India, Ireland, and Turkey are among the nations with high demand for new banking products and services.

Check out this news from IBM talking about how prepared banks are to meet the challenges of new markets, whether they’re ready to compete and offer services for these new consumers with different business needs and ways of doing business. An interesting read, these issues aren’t only business related, what IT infrastructure you have in place, with the business processes can have an equally significant affect – that your site, your IT services aren’t available in my language or catered to my region can detract from your corporate image, the ability to brand your IT, your business to your target market is becoming ever more important. The key message may be the same, the core service, trading shares or selling currency, but how it’s displayed, what services are included to which target market could be different, having the ability therefore to target not just the service, but the content is just as important as your branding.

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