http://www.gridtoday.com/grid/2046889.html

Not only did last Monday mark the release of DataSynapse’s FabricServer 2.5, but it also marked something much bigger for the infrastructure software vendor, and possibly for the distributed infrastructure software market as a whole. DataSynapse, the grid-computing-turned-application-virtualization vendor, has changed its tune again, this time burying both technologies and marketing itself as a provider of real-time infrastructure (RTI).

The reason for the change, according to company virtualization evangelist Gordon Jackson, is that DataSynapse was focusing too heavily on the technology and not putting enough emphasis on the resulting business benefits. “The problem that we were having around the marketing that we’ve been doing up until this point was … we were telling people what we do,” he explained. ” ‘We do application virtualization, we do grid infrastructure. We do all these cool things.’ It was geek speak.” Essentially, while technologists got what DataSynapse was talking about, IT decision-makers were having a difficult time correlating the underlying technologies with results and business objectives.

By playing up the RTI angle, the company hopes to lure in organizations seeking lower costs, increased utilization, less complexity and, ultimately, increased customer satisfaction as a result of improved service levels. In what I believe is a smart move, the discussion of the enabling technologies will just be moved a level lower, reserved for later on, after the discussion about what business objectives FabricServer will help them meet has gotten customers in the door. Jackson noted that “grid” and “virtualization” are not terms that will be going away any time soon — in fact, he believes “grid” experienced a resurgence this year in relation to how it facilitates SOA — but they are not what DataSynapse provides. Rather, they are how it provides.

This article was highlighted for a number of reasons. It’s talking about DataSynapse FabricServer, which looks great. Interestingly though it’s taling about how DataSynapse are highlighting the ’Real-Time Infrastructure’. A message of importance, the need to provision the IT infrastructure on demand for the end user, whether we’re talking about allocating more ‘cpu’s to that application, or talking about application resilience, off abstracting the end user, the application experience, the transaction from the IT infrastructure. An interesting read.