Blade Watch

 http://www.thecro.com/node/615

This list—CRO’s 100 Best Corporate Citizens 2008—matters.

If you think for a minute that it doesn’t, then get on the phone or sit upright at your computer to listen to or read some of the phone calls and e-mails CRO magazine received from irate companies that found themselves MIA from the list or lower in the rankings than they would have liked.

Somewhere in a corporate boardroom or in the compliance officer’s suite, rest assured that an Excel wizard is analyzing the category ranks and studying the algorithm, trying to figure out what Intel (No. 1) did right in Environment or Climate Change, or why a competitor  ascended or nosedived this year in the ordering.

Check out this interesting article about corporate social responsibility, I wonder if we might start reporting on the IT within the realms of corporate social responsibility. Will we turn things around where it’s not who’s got the most blades, the most data centers, it’s about who can do the most with the least IT infrastructure whilst still delivering service.

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