Blade Watch

http://www.environmentalleader.com/2008/01/22/survey-16-of-it-pros-in-anti-green-camp/

Forty-one percent of corporations have deployed virtualization or server consolidation strategies to save on energy cost, according to a Harris Interactive survey of 300 IT decision makers.Attitudes for adopting Green Thinking are diverse among the IT professionals surveyed. About 16 percent might be put in an “anti-green camp,” saying that corporations should be environmentally friendly only if they can do so and achieve their profitability goals. However, 71 percent might be described as “pro green”, believing that corporations should go beyond governmental requirements in their efforts to be environmentally friendly (39%) and that they should be environmentally friendly even if they have to sacrifice some of their profitability goals (32%).

Among those IT professionals that either have implemented a going green strategy or are in a pilot phase, fifty seven percent say “Going Green” is good for business. Fifty-five percent say that “going green” reduces their energy costs, thus improving profitability, while 53 percent say that being environmentally friendly is a corporate value. Only 27 percent say that the decision to implement this strategy is due to top management, and 21 percent say that the implementation is due to government regulatory requirements.

This a debate that’s set to continue, not everyone is sold yet on the need to deploy servers or supply the IT in an energy efficient way. But let’s step back half a step, ever so slightly. The objective is not to divert us from the end goal service delivery. The objective is one of service delivery whilst considering if we can do this in a more efficient way – that file server, could it not be virtualized/consolidated? Do we really need the high voltage processors for that risk project – what’s the benefit in performance against the extra power. Granted not all companies are finding they lack data center space or power, but if we act now, we can not only continue delivering service, we can get the most from our existing data centers and avoid the closed door scenario. The main thing though is to highlight that a green solution need not necessarily cost any more, perform any less or be more complex to manage, indeed, the technology deployed in the right way could provide a return on investment and meet your business requirements. An interesting read, check it out.

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