Blade Watch

http://www.smstextnews.com/2007/11/72_of_uk_consumers_will_never_buy_an_apple_iphone.html

I’ve been wavering on the iPhone in the UK. Really wavering. I wonder if I’ve over estimated the appeal of the device versus the UK public’s pinpoint knowledge of phone price plan norms.

£270 for the device followed by £35 a month — that gives you 200 minutes and 200 texts — is a patently useless basic price plan. Yes you get unlimited data, but for your chap on the street, it’s the minutes and texts together with the cost of the handset that actually influences the purchase.

Interesting comments an analysis from smstextnews.com. The main issue is the line rental package, £35 a month gets you a lot of minutes these days and most networks will give you ‘unlimited’ data for £5 a month extra. The issue here I hear O2 say is that it includes wi-fi access to all these places – but isn’t the because of the lack of 3G and the Internet being EDGE or defaulting to 3G? Don’t get me wrong, Apple continue to make great devices, but by going in at £270 for the handset and restricting the phone to a set network, you’re limiting the revenue and sales Apple can achieve. Do check out the post!

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