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Carbon neutrality in the data center
http://theraisedfloor.typepad.com/blog/2007/11/worlds-first-en.html
In speaking with literally hundreds of customers worldwide, it’s clear that there are three key motivators to improve the energy efficiency of IT.
The first is economic. Data centers can consume 15 times more energy per square foot than a typical office building and, in some cases, can be 100 times more energy intensive. This means there is a real incentive to improve IT efficiency to lower costs.
The second is operational concerns. Many customers simply cannot get more power into their data center or dissipate the heat being generated by today’s technologies.
It will be interesting to see how the ‘rating’ or certification of a data center takes off. Could my business be at a strategic/operational disadvantage if it receives a lesser data center rating? Is this not even more the case in the enterprise market? Where I state that I’m a carbon neutral business? That my IT is energy efficient or I’ve got carbon neutral data centers?
Related posts:
- Carbon Foot prints and the data center http://www.datacenterdynamics.com/ME2/Sites/Default.asp?SiteID=EE8582B9FFC0440995B4C1A20D141431 The “big squeeze” is upon us and the UK...
- Reducing the carbon footprint of your data center I asked one of the IT Managers to give me...
- Improving data center efficiency is good business Crunchgear.com We’ve already established that your favorite tech company, from...
- HP continue to innovate their data center offering HP L’ISLE d’ABEAU, France, June 18, 2009 – HP today...
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