Bladewatch.com

http://www.finextra.co.uk/fullstory.asp?id=17470

British virtual bank first direct has adapted its online banking service to work seamlessly with Apple’s iPhone, which is set to launch in the UK in November.

First direct – the direct banking subsidiary of HSBC – says users of the iPhone will be able to surf its Web site and access all online banking services wherever they are as easily as they could from a personal computer.

“By working with the iPhone we will be giving our customers the opportunity of doing their banking when, where and how they want to,” says Chris Pilling, chief executive of first direct.

Very cool, the ability to check my account online, moves me ever closer towards a mobile, on demand lifestyle - the more services/applications that the iPhone supports, the more the phone becomes an individual enabler, coupled with the Apple branding an exciting product for the market.

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