http://www.computing.co.uk/computing/news/2190980/rbs-consolidates-customer

The Royal Bank of Scotland (RBS) is to consolidate data from more than 1,500 sources to give sales staff a single view of customer information.

The bespoke tool will be a single port of call to establish which banking services a customer uses, their behaviour patterns and credit risk.

The system will allow employees to identify what products can be cross-sold to customers, says RBS head of performance analytics David Samson.

‘The retail banking market is saturated and this could help us increase our market share,’ said Samson. ‘Having all the data available also prevents mis-selling, such as offering a credit card to someone with debt issues.’

Cross selling is a great way of doing business, being able to be informed about your customers to see what products they might be interested, its cheaper to sell to an existing customer than a new one, with that in mind, the more IT can be used to provide an overal picture of the customer, the more the sales teams, the customer support teams can target products/opportunities that might be right for the customer and earn revenue, RBS seem to have developed a system to help with this - very, very cool.