Blade Watch

http://www.marketwire.com/mw/release_html_b1?release_id=242696

ARMONK, NY and ARLINGTON, VA — (MARKET WIRE) — April 24, 2007 — IBM (NYSE: IBM) and The Nature Conservancy today announced that they are collaborating to conserve some of the world’s great rivers by meshing extraordinary computing power and science-driven conservation.

Working through The Nature Conservancy’s Great Rivers Partnership, the two organizations will build a new computer-modeling framework that will allow users to simulate the behavior of river basins around the world, helping inform policy and management decisions that conserve the natural environment and benefit the people who rely on these resources.

Thousands of decisions are made every day that affect the health and quality of rivers and the people, wildlife and economies that depend upon them. This partnership will help answer important questions such as: What impact will development have on water quality for a village downstream? Will clear-cutting a forest in the upper part of a river’s watershed imperil fish stocks local people depend on for food?

It’s nice to see IBM do its bit to collaborate in environmental projects, very cool, the article discusses what the issues are and how IBM are helping. 

Your corporate social responsibility is just as important as your strategy, so many companies have found that in avoiding that cost, they’ve paid that cost and more in terms of damage to revenues and corporate image.

As more and more companies start getting involved in their environmental impact, discussing carbon neutrality, energy efficiency, how you as a business, as IT handle this is key, you can either sit back and watch or be part of the solution.

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