IT is already green, but needs to be greener

http://www.itweek.co.uk/itweek/comment/2184164/green-beats-red-tape

Despite plentiful meetings and conferences, there is still little near-term prospect of state-backed incentives to reduce datacentre power consumption. Thankfully, however, enlightened self-interest on behalf of IT vendors and buyers is likely to bypass the need for red tape.

Business needs coupled with energy costs, corporate social responsibility are causing businesses to wake up to the carbon footprint, to the datacenter challenges and change the way they use their IT, looking at virtualization and consolidation are examples of this.  The greengrid should help with this process as well.

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