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http://www.banktechnews.com/article.html?id=20061128IUAVROKY
HSBC is a pioneer in carbon neutrality, says Steve Howard of The Climate Group. In December 2004, HSBC promised that it would be the world’s first major bank to go carbon neutral by buying carbon credits and reducing its own CO2 footprint. Going carbon neutral is the third part of HSBC’s carbon management plan. The first two: being as energy efficient as possible and buying electricity from renewable sources. In April 2005, JPMorgan Chase announced a carbon emissions reduction program. Morgan Stanley has earmarked $3 billion for investing in carbon trading while Climate Change Capital, a specialist bank, raised $1 billion last month to invest in the sector.
Rising data center energy costs is receiving increasing attention. IDC estimates data center electricity costs in the U.S. are already in the range of $3.3 billion annually and the number of servers will jump 50 percent over the next four years, resulting in higher energy consumption and a requirement for yet more data center space.
Making my datacenter carbon neutral is becoming not only a cost saving exercise but a business requirement for carbon trading as well as my corporate and social responsibility. New ways of doing business will need to be thought off, can we not use the heat generated in the datacenter to heat the building? Or even to generate power? Do all the servers need to be on overnight,
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